During more than 130 years of successful work the company created a wide assortment of loose and packed teas, from classical black to fruit and herbal.
Today TEEKANNE is one of the leading tea manufacturers continuously working on new tea blends made only of natural ingredients.
The short story
Situation: Launch of a brand totally new for Russia
Objective: To create a strong brand positioning in the Russian market
Strategy: Brand promotion via media relations, social media and key opinion leaders
Results: Significant media coverage (from cuisine to travel), bloggers reviews, active communities in social media