When a dog bites a man that is not news, but when a man bites a dog that is news. – Charles Anderson Dana
10 January 2017
Rose And Lexus Invited Journalists To Film Set
Agency provided PR support for the large-scale Lexus Live project
Rose, a leading marketing, public relations and content agency, provided PR support for a unique Lexus Live project, which was held in St. Petersburg and Moscow.
Journalists from federal and regional media were able to become participants of shooting a spectacular film filled with various special effects and stunts, where they performed leading roles along with premium SUVs and crossovers of the latest Lexus model range.
In memory of this vivid event, each participant got his own movie, where each guest became a superstar, and was able to share it with friends in social networks.
«Lexus Live is a large-scale innovative project representing the brand in an emotional and live format. The Agency’s goal was to engageas many as possible number of relevant media and bloggers and give them the opportunity to experience all the uniqueness of the Lexus brand, its philosophy of Japanese hospitality omotenashi – one of the keyvalues of the brand», says Galina Savina, Rose General Director.